Time to unlearn old SEO tactics The last decade has seen a lot of businesses going to the top of search engine rankings using black hat techniques like paid links, article spinning, blog commenting, cloaking, invisible text and so on. What worked then does not work now as search engines also keep updating their algorithms and penalize businesses that use unfair means to gain search engine rankings. Read on to find out how to manage SEO for Online Travel Sites in a way that can build a brand for life. Stop Link Building It's a common myth that more the number of backlinks to your site, the b...
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What is the meaning of 'look2book' ratio and why is it important Clearly it is the number of requests to your online travel site per reservation made. Look-to-Book ratios can be used for more than simply justifying Return on Investment. These ratios can be used as an effective monitoring and positioning tool in order to accurately determine market activity. According to a research done by Triometric, the way that people are choosing the shop these days is causing this look to book ratio to go up significantly. Reasons why this ratio is going up are: The visitors are doing a whole lot mor...
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