Using the Expedia Affiliate API, you receive a standard hotel content and images. The same images and content is also available to many other affiliates who consume the EAN API. So, if you are catering to a niche market and may be want to market some hotels on the search engines, duplicate content is going to hurt your search engine ranking (SERP). To make your hotel details page stand out in the market so that you can promote it organically and be noticed, thereby driving organic traffic; we have come up with a few features that will help you grow your business.
- Hotel Description and Meta data
To help with duplicate content, the backend of the hotel maintenance gives you the flexibility to update/add/append content of the hotel, you can add a new picture and update the meta keywords, meta description and meta tags of the hotel. This will allow you to override the content rendered by the EAN API and display your specific content.
- Street view
We have recently also added the feature of street view along side the photos and mapview of the hotel. This feature gives a huge benefit to users who are needing the know the whereabouts of the place.
- Amenity masking
The API from Expedia, renders approximately 250+ amenities, most of these are the same type for example free airport pickup will be displayed under 3 different names viz Free Airport transfers, Airport Transfers Available, Free Transfer to Airport. We have carefully analyzed all these and masked them under 26 categories so that it is easy for the visitor to check for amenities. The same has been updated on the Hotel Search page too.
- Organic Search link
One of the most important aspect when someone either wants to share the page or you would like to do a paid search campaign for a hotel due to a good relation you have with the hotel or they have come up with a great deal that you want to market to make good of the opportunity. In any of the above cases, you will be able to pick the organic link to the hotel and promote it on your social media pages and sitemaps.
