What is the meaning of 'look2book' ratio and why is it important Clearly it is the number of requests to your online travel site per reservation made. Look-to-Book ratios can be used for more than simply justifying Return on Investment. These ratios can be used as an effective monitoring and positioning tool in order to accurately determine market activity. According to a research done by Triometric, the way that people are choosing the shop these days is causing this look to book ratio to go up significantly. Reasons why this ratio is going up are: The visitors are doing a whole lot mor...
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The challenge for Online Travel Sites It is very disappointing to see the visitor reach all the way to the payment page and then pretty much disappears before the transaction has been completed. Visitor abandonment can be due to any number of reasons. So, in this brief article I’d like to help you understand five of the biggest variables in the ever evolving online buyer on the online travel sites, why these factors are hindering your ability to generate actual bookings, and how to beat it to the punch. Tip 1. Support Local Currency According to Kevin May in his article ab...
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How can you get more likes to your page without spending a dime? “How do I get more fans on my Facebook page?” is probably one of the questions I hear from travel professionals most often. Of course the easy answer is “with Facebook ads”, but not every agent is ready to take that leap yet, and even if they are using paid advertising, everyone appreciates some free options as well. Listed below are the steps you can use to get fans for your facebook page, for FREE. Step 1. Consolidate your list of Contacts Over the years you must have gathered a list of your friends, ...
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