10 Things to Consider While Designing Website for B2C Travel Portal


10 Things to Consider While Designing Website for B2C Travel Portal

B2C Travel Portal

I was just surfing the internet to find out websites with B2C Travel Portal that help end-users (customers like you and me) to book hotel, flights, cruises and tour packages. This research helped me to jot down 10 crucial factors that would be helpful for you while designing your website with B2C Travel Portal.

To make it more interesting for you let me mention the advantages to you right away. When these 10 crucial pointers are kept in mind and the website is designed it helps in customer retention; which is most important aspect in online travel industry and with so many competitors out there in the market. Secondly it makes the interface user friendly and helps the customers to book from your website and not losing them to your competitors. Creates loyal customers as they keep on returning to your website for easy usage. With all of the above is you EARNING COMMISSION every time a customer books from your website. So you can just think as to how much would you be able to earn by just using these 10 factors while designing your website.

A B2C model integration consists of hotels, flight tickets, cruises, tours and travel packages. For example, the customer who is looking to book for flight tickets will directly visit this portal, put in the date and time of travel and look for airfares that best suites them.

Previously, people would visit travel agents in a brick and motor store. With changing times, the concept of Traditional Online Agents has faded out. Nowadays, people look for options Online, because it is easy to access, time saving and with the click of a button the work is done

Hence if you are willing to become a B2C Travel Agent, you need to keep 10 crucial factors in mind while designing your Website for your B2C Travel Portal.

1] Responsive Website

A responsive website is one that works on all devices, not only desktop laptop and computers. The website should be mobile and tablet friendly, so that users who are trying to sign-in through their mobiles and tablets have the best user experience and you don’t lose out on your customer base.

2] API Integration

Your website would be a place where the user would enter their query and as per their requirement your website has to show competitive results, so that the users book only from your website and do not go anywhere else. Therefore, you need an API that would filter data as per the query and show it on your website. Talking about API’s you can choose Expedia Affiliate Network(EAN), as your API, it has all the modules that are required by a B2C Travel Portal.

3] Content Management

Since your website is the interface between you and your customer, you need to give a personalized touch to your content on the website. That is the content should guide the customer properly to whatever the customer is searching for. If the content is misleading the customer will leave your website and go to another website. The content has to be short with quality information required by the user.

4] Offers and Deals

If you want to gain a competitive edge in the market you need to give your customers offers and deals, specially to your loyal customers. If you have got a net price from your supplier at a cheaper rate and you are willing to increase traffic to your website, you can give it as best deals and offers on your website. This will increase traffic flow and allow users to remember the name of your travel website.

5] SEM Benefits

If you are getting your website developed from a travel technology partner, they will integrate Search Engine Marketing(SEM) which is very vital for your website ranking. It is advisable to do paid as well as organic advertisements of your websites initially to get more traffic to your website.

6] Call-to -Action-Buttons

Placement of call to action buttons depends upon the psychological and behavioral factors of your customers. Placing these buttons in proper positions, layout of your website, typography all the factors also impact the sales leads that you will get on your website. Design a B2C Travel Portal in such a way which is appealing to its users in all of the above-mentioned aspects.

7] Integration of Customer Support

Online Travel Agency is not geographically bound. You need to have your customer support arranged in such a manner that people who are not booking from your country and there is a difference of day and night, still they get the customer support that they require. Therefore, a B2C Travel Portal should be one which is available for all it users.

8] Integration of Search Form

The search form needs to be properly integrated in your website. All the fields pertaining to the customer query must be included in your form. For example, if customer is searching for hotels, then the fields day and date of travel, number of days of stay, number of adults and children. Once the user fills in all the details, then the data will be sorted as per the requirement of the user and the filtered information would be shown to them.

Therefore, a search form where maximum information can be retrieved from the user for best results

9] Customized Services

Providing services as per the location of the users. Therefore, providing customized services in your area of niche would help you gain more clients to your website. For example, if you are providing on hotels and flight bookings, but in you niche area, you are also giving car rental.


As I mentioned before, Online Travel Portals are not geographically bound. Any user from any country can visit your website and use it. But we need to keep in mind that there are language differences, currency differences and hence your website needs to cater to these requirements and hence a translator of language and currency is required in your website.

Well the above are a few pointers to keep in mind. To integrate the above in the website is a very daunting task- isn’t it! For a layman who just needs a built website so that they can start earning their passive income, this can become a nightmare for them. Let me suggest something to you!!!

Rather than spending sleepless night and building this website; all you need to do is contact us. We will build the entire system and hand it over to you. You just need to market the website through your online sources that you find best suitable for yourself; and that it. You are ready to bag your commissions in your bank account.

So don’t wait, book your free consultation with us today and get your B2C Travel Portal up and running

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